Data management and analytics are just means to an end. The end is smart systems and processes that act on the insights the data provided to deliver your optimized products and services. This will require the use of smart applications internally to make your organization more efficient and externally at every touch-points with your customers.
New application architectures have emerged that makes it possible to build the next generation of Smart applications. On the server side, the enterprise service bus and SOA architecture have evolved into real-time big data streams, advanced analytics, micro services, and access to increasingly sophisticated APIs. So we should consider all the new possibilities as we move along the digital transformation journey.
The rewards will be many. Drastic improvements in customer satisfaction and significant reductions in costs are all achievable with a well planned and executed digital transformation program.